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A World of Fine Area Rugs & Home Decor

For more than twenty years, St. Croix Trading Company has been America’s source for unique and trend forward products.

Since 1994, St. Croix has designed, manufactured, imported and distributed accent and area rugs in natural fibers using the same techniques and skills used for thousands of years. St. Croix Trading Company works with artisans in hundreds of remote villages overseas to create quality handmade rugs for the American marketplace.  (St. Croix Trading Company only sells to qualified wholesale accounts.)

The extensive St. Croix Collection extends well beyond trend-setting new rug designs featuring desirable colors and unique fibers… St. Croix Trading Company also distributes thousands of unique complimentary products such as hand made pillows, poufs, wall decor, place settings and home accessories.  Explore the many exquisite products found on our site and give us the opportunity to enhance your online or retail product offering!

Design, manufacture, and distribute the most unique, trend setting area rugs, pillows, poufs and home decor products in the U.S. marketplace.
At St. Croix, integrity, authenticity and respect are core values that shape all aspects of our Company’s business. We are committed to honesty and fairness in all operations with the utmost concern for our associates, customers and community.
St. Croix strives to maintain the highest ethical standards in the conduct of Company business and in our relationships with customers, suppliers, partners, and consultants and in the communities where we operate. We require our suppliers to adhere to legal and ethical obligations in a variety of areas including labor practices, health and safety, and wages and benefits.
St. Croix Trading Company is proud to be owned and based in the heartland of the United States. Two of the founding partners are Military Veterans.

Top 5 Reasons To Partner With St. Croix Trading Company

St. Croix’s Uncommon Capabilities allows Retailers to differentiate themselves from their Competition and expand product offerings effortlessly!

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REASON #1: St. Croix designs all of our own product giving our retailers Unique & Exclusive products to market.

As a retailer, how do you set yourself from your competitor? St. Croix’s in-house and external designers travel the globe for inspiration and bring unique and exclusive products to market. By offering over 2,000 programmed area rug designs and 400 home décor accessories, we give our retail partners trend setting products that differentiate them from their competition.  Unlike many manufacturers, St. Croix Trading Company releases exciting new designs and products on a monthly basis.

St. Croix Trading Company’s Custom Area Rug Division has been the GO TO source for “To The Trade” and Interior Design Professionals for over 10 years. We have the capability of creating any size, color, or composition Area Rug design with some of the shortest lead times and best prices in the nation. St. Croix’s hand-made masterpieces can be found in many of the country’s finest penthouses, resorts, corporate boardrooms, hotels, private estates, and even the Navy Blue Angel’s Flight Operations Briefing Room.

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REASON #2: St. Croix controls ALL aspects of the manufacturing process ensuring that our products are competitively priced and of the highest quality.

The manufacturing process at St. Croix is uniquely vertical.  Unlike so many companies in today’s marketplace, we actually are involved in ALL aspects of manufacturing our products – from buying and dying our sumptuous New Zealand Wool, to creating our intricate rug cartoon maps,  to shearing, binding, and hand washing the finished area rug, to carefully inspecting each and every item that leaves our facility.

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When a purchase is made from St. Croix Trading Company, so much more takes place than simply acquiring a beautiful product for your home or office. As we contract employ more than 12,000 skilled Artisans around the world, your purchase supports and enriches the lives of thousands of families across the globe.

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REASON #3: St. Croix direct ships a high volume of sea freight containers to maximize in-stocks and reduce our vendor’s inventory risk.

Producing a hand-made product on the other side of the world is inherently a logistical challenge on many levels; Managing thousands of Artisans in multiple countries, ensuring consistent and high quality production standards, controlling long lead times, are just a few of the factors that the team at St. Croix Trading Company expertly manages to consistently produce outstanding product.

We understand maintaining an “in-stock status” is crucial for our partner’s sales and ultimate success. St. Croix carries and manages the inventory risk, expertly balancing our inventories between our New Delhi, India warehouse and our United States based distribution center.  Daily Inventory Feeds transmitted to our trading partners provide accurate and timely data to maximize sales and minimize lost revenue.


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REASON #4: St. Croix operates behind the scenes rapidly and accurately distributing products to your end customer.

The Staff at St. Croix Trading Company consider themselves “Dropship Specialists”.  Way before the internet was ever born, St. Croix was busy honing their logistical skills promoting and selling products in an old concept called “Mail Order Catalogs”.  We understand that for a retailer to be successful, they require product in be in stock, have access to robust product images & descriptions, and require rapid accurate fulfillment.

Inventory Specialists

  • IMAGERY – professional high-resolution product photography.
  • INVENTORY – provide daily inventory updates via multiple formats.
  • SELECTION – More than 2,000 Programmed Area Rug and Home Decor Accessories

Drop Ship Specialists

  • CAPACITY – to direct-ship 1,000+ orders per day to your customers from our modern U.S. distribution center.
  • SPEED – rugs shipped to your customers within 48 hours of receipt of order.
  • TECHNOLOGY – the ability to receive and transmit purchase orders, inventory information, order/shipment confirmations and invoices electronically.

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G I V I N G   B A C K

REASON #5: St. Croix believes it is our corporate responsibility to enrich and fulfill the lives of the Artisans around the globe that create our product.

The success of St. Croix Trading Company is due in great part to the skilled artisans overseas who make rugs by hand using the techniques passed on from generation to generation. Creating markets for the villagers work has helped improve their economy and the lives of its people.

But St. Croix wanted to do more. Learning that our weavers in Shamshabad, India had to walk more than a mile to get fresh water, St. Croix arranged for a new well to be drilled, giving all the villagers ready access to free fresh water.

Each fiscal quarter, St. Croix is committed to a new community project to better the lives of our global community.

St. Croix’s magnificent rugs are not produced in factories or sweatshops. They are handmade by skilled weavers in the villages in which they live. These talented artisans use techniques handed down from generation to generation. St. Croix Trading Company is inspected and certified by the Government of India to not employ child labor.

Over 2,100,000 Area Rugs shipped, Let’s See What Some Have To Say?

Let the team at St. Croix showcase our Uncommon Capabilities and outstanding after sale support!

All I can say to you propsective buyers is that you won’t be disappointed. This rug is absolutely beautiful. I have a safari theme in my game room and this rug compliments the decor very well. The color is true to form. It really is dark expresso which is rich and the contrasts in the threads is such an eye catcher. buy it….
Stephanie H., Area Rug
I’ve been shopping sometime for a runner rug to place inside where you enter my front door…something different for a “wow” first impression. This rug totally provides that “wow”! I’m completely happy with the color, feel, and look it gives when you enter my home. Hard to find a 12ft rug at this price, let alone leather. I love it!!!
Sara T., Leather Runner
I am very happy with our St. Croix rug! We were in the process of replacing our carpet and vinyl flooring in the majority of our home with Teak hardwood flooring when it arrived. As soon as the floors were done I unveiled the rug and it is beautiful! The backing is a natural material (not rubber) so will not harm our floors and still does not slip. A very unique look and soft to walk on with bare feet. We have gotten many comments/compliments on it and for the low price, the quality is outstanding.
Edward H., Area Rug
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Your Source for exquisite Hand Made Area Rugs, Poufs, Pillows & Home Accessories!
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